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This video explains the current state of play in regards to commercial television and how it bodes well for our web / TV show moving forward.
ABC Morning Report
Study on Internet Video Usage
Posted by triptych | Posted in State of the industry | Posted on 01-03-2010
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A study conducted in May 2008 by Illuminas for Cisco Systems shows the average weekly time spent online by adult internet users in selected countries worldwide in 2007:
- Australia: 22 hours
- France: 18 hours
- Germany: 21 hours
- Italy: 23 hours
- New Zealand: 22 hours
- Spain: 19 hours
- UK: 22 hours
- US: 21 hours
(eMarketer, September 2008)
Five years from now, Google CEO Eric Schmidt envisages the internet to be dominated by the Chinese language and full of social media content. Mr Schmidt said that figuring out how to rank real-time social content is “the great challenge of the age.” His thoughts on five years in the future were as follows:
- Five years from now the internet will be dominated by Chinese-language content.
- Today’s teenagers are the model of how the web will work in five years; they jump from one subject to another seamlessly.
- Five years is a factor of ten in what has been known as “Moore’s Law,” meaning that computers will be capable of far more by that time than they are today.
- Within five years there will be broadband well above 100MB in performance, and distribution distinctions between TV, radio and the web will go away.
- Web content will move towards more video.
- It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources.
(Travelmole, November 2009)